A loyalty program is a system retailers use to reward shoppers who frequent their store.

For example: Let’s say that Bob’s Pharmacy is where you always go to pick up your prescriptions. As you’re paying for your prescriptions, the cashier says, “Do you have a Bob’s Pharmacy Card?” You pull out your card, the cashier scans it, and you get a 10% discount on your prescriptions.

By holding a Bob’s Pharmacy card, it’s assumed that you shop there regularly, ergo, that you’re a loyal customer and entitled to a discount. Retailers use loyalty programs to retain customers, and customers love loyalty programs because they get rewarded.

Our (loyal) shoppers use Giving Assistant because we reward them for doing their online shopping through us. Not only do they earn cash back on their purchases, but they also get valuable coupons.

Non-profit organizations who partner with us benefit from our shoppers’ loyalty. Giving Assistant shoppers return again and again to shop with us, earning more cash back, and donating those earnings to non-profits they love. In turn, nonprofits enjoy a long-term, reliable stream of donations to support their missions.

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