Retailers pay Giving Assistant to drive business for them. They pay premiums to be featured on our site, and they pay for the opportunity to promote their deals to our millions of visitors and online shoppers.
When a shopper makes a purchase at a retailer through our site, Giving Assistant earns a sales commission. That commission goes to the shopper in the form of cash back, which the shopper then donates to their favorite nonprofit organization.
Giving Assistant does not earn commissions or take a percentage from nonprofits’ donations, or charge nonprofits a fee of any kind to use the platform.