Typically, nonprofits' first cash back donations on our platform are organic, donated by online shoppers. However, sometimes we reach out to new nonprofits who don't currently have any cash back donations, often because their supporters don't know they can use Giving Assistant to donate yet.
For the latter case, our founders have allocated funds that we voluntarily donate to the nonprofit so they can see how the platform works in real time. By their nature, these donations are considered personal, not corporate. Furthermore—in spite of the fact that the key purpose of this incentive donation is to show you how the platform works—it is nevertheless made in earnest, and is yours to keep.