Each founder has individually volunteered to make an initial donation to new nonprofits for two reasons:
1.) to demonstrate how Giving Assistant works, and
2.) to extend a warm welcome.
These donations are gifts made in earnest. They are not corporate. They are made voluntarily and independently by any one of Giving Assistant’s five founders, and they are sourced from funds allocated specifically for this purpose.
Founders do not typically make this same contribution to new nonprofits who already have donations from shoppers—in these cases, we think our shoppers have already done a great job of helping us welcome you! The donation from our founders is a “Hello!” donation to introduce you to our platform.